WAYS TO SOLVE PROBLEMS REGARDING LIQUIDITY AND SOLVENCY OF SMALL DOMESTIC ENTERPRISES

In today's market economy, the economic activity of all entities is accompanied by risk, which increases their level competitiveness and requires management enterprises to find various ways combat it. An important indicator a company's financial health its solvency liquidity. Solvency liquidity are different, although interrelated concepts. The purpose study analyze small private in domestic market, as well provide recommendations for improving condition enterprise, because basis any economy. Under conditions unstable political situation crisis, activities businesses hampered presence significant problems obstacles. This article analyzes this enterprise using horizontal-vertical coefficient analysis, where both positive negative changes were detected. It worth saying that there many from point view WPF "Oksana": low liquidity, reduced profitability, stability. should carry out work improve indicators, result it will increase autonomy profitability be able conduct business efficiently. Small have limited access money markets. As rule, one can only dream about issue shares. not possible get loan high cost, but also risky lack credit policy. A provides with an appropriate trust creditors, seeks attract funds development company. To directions assessment attributed improvement analytical ones capabilities information base analysis account data; calculation system indicators based on cash flows; carrying operative solvency. further direction research formation substantiation normative values at industry level. Therefore, modern Ukraine acquires special relevance.